5 Tips to Update Your Website and Gain More Traffic to Your Site
Are you a marketer in need of website traffic to increase sales? Consider the five easy tips below that allow you to update your site while generating more traffic.
1. Pay Per Click Ads
Pay per click ads are still a thing, and Google’s platform is the place where you’ll probably generate the most traffic.
Here’s something to keep in mind: As the name suggests, pay-per-click ads costs money every time a prospect clicks on the advertisement. Therefore, it’s crucial to make sure that you’re producing the right type of ads. This ensures that you’re attracting the right kind of prospects.
Also, producing great ads ensures that you’ll generate more traffic to your website. If this isn’t a skill that you’re good at, then hiring a NYC e-commerce web design is the perfect solution to your problem.
2. Social Media
Social media platforms aren’t going anywhere, and as many marketers have learned, social media provides broad-scale site traffic, for free.
The key is to decide which social media platform is right for your traffic generating campaigns. What type of business are you marketing? What is the end goal of your marketing campaign? Are you selling a product or a service? Is your goal to create brand and product awareness among a particular segment of consumers?
When you come up with the answers, then it’s time to use the appropriate social media platform to reach your goals. If you are unsure which social marketing platform to begin with, then reach out to a NYC e-commerce web design agency that can help you achieve your goals.
3. Long-Tail Keywords
The use of long-tail keywords is a subset of SEO or search engine optimization. In simple terms, when an end-user plugs a question or a series of words into a search engine query, the words that trigger the query results are known as keywords.
Not all keywords are created equally. The shorter the keyword phrase, the more it will be used. In marketing, larger companies can use shorter keyword phrases because they have more advertising funds to direct traffic to their websites. But this means that smaller marketers who use the same short keywords won’t be found in the search engine query results as quickly.
This is why an excellent strategy for smaller marketers to use is long-tail keywords. These are simply keywords that exploit the use of long phrases. Using longer phrases as keywords also enables smaller marketers to attract niched traffic to their sites. An agency that offers keyword strategy along with web design could guide a marketer through this process.
4. Guest blogging
Guest blogging is an oldie-but-goodie method that’s still used to drive traffic to a marketer’s site. The key for the guest blogger is to exploit the host blogger’s readership by producing blog posts that will call attention to the guest blogger’s website.
When the host blogger’s subscribers read the guest post, they’ll probably go to the guest blogger’s site and sign up as a new subscriber. Even if the guest blogger isn’t asking for new subscribers, they’ll certainly generate more traffic. Best of all, it’s traffic that they (the guest blogger) didn’t have to search for.
5. Produce media
Finally, an excellent way for marketers to generate more site traffic is via media production. This includes vlogging on platforms such as YouTube. This can also include producing ebooks and publishing them on platforms such as Amazon Kindle. Marketers include links to their sites within the books or in the description area of their vlog.
These also project that a web design agency can assist clients with. The agency can help create a plan that ties all of these strategies together.
