How to choose SEO keywords?
Let’s look at how to choose SEO keywords that will contribute to better ranking your site. It is through keywords defined from the content of your site that people find your page. Keywords are the terms that best summarize the subject of a website, company, or text, and for SEO it is important that these terms match those that internet users use when searching for something that interests them.
When a website is created, in order for it to be found on the internet, it needs to be indexed by search engines like Google, for example. How to ensure your prominence among thousands of pages published daily?
SEO is a Digital Marketing strategy designed to help your site appear in the best positions when a person searches for a term you have determined as a keyword for your product, service, or subject matter in a blog post, for example. .
The better ranked your page is in the online searches made by your audience, the more hits you will have, ensuring you greater prominence, market importance and, the main goal, selling!
Of course SEO keywords are just one of several issues that contribute to website ranking; you have to think of other things like who are the best Ad agencies in Singapore in case you’re selling on Singapore market and want to hire an ad agency, interesting themes able to attract more visitors, your website interface (for example, if you sell on Australian market you have to understand Australian’s surfing habits) and many more. But that’s where we’ll focus on in this article.
How to choose SEO keywords?
When making a web site available, the first thing to define in terms of Digital Marketing is the keywords that summarize what you are offering. You can establish a number of them, more global, such as “marketing”, or a little less comprehensive, such as “digital marketing”, or even more specific, such as “small business digital marketing.”
The more specific you are, the better results you will reap, as more general terms, as well as competing terms, are very broad, and you may end up opening up the range and attracting audiences that aren’t exactly related to what you offer.
So, note that the keyword SEO is not necessarily a simple word or a maximum of two terms.
There are two types of keywords: head tail and long tail.
Head tail
Commonly translated as short-tailed, they are broader words. Let’s imagine you make crochet purses. Your head tail keyword is “purse,” but using this term will attract customers who may not be looking for “crochet purse.” You may end up attracting a high flow of visitors to your site, but this number will not convert to the result you expect, wasting time and money. Of course a head tail can be satisfying in certain markets, such as produce if you sell fruits, vegetables and the like. Analyze your niche well.
Long tail
Translated by long tail, this type of keyword can be long as it prizes for being more specific. Taking advantage of the example of bag making, the ideal keyword could be “crochet bag”. That way, when you define your product well, anyone looking for a leather bag won’t find you; only the really interested ones. To define your keywords, make a list. You should also check how much people usually search for these terms. There are two main free search tools: GoogleAds and UberSuggest.
SEO keywords are an “important pillar” for digital marketing success. Choose the best ones!
