How to use geomarketing to increase conversions

Michel Jones
3 min readDec 4, 2019

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It is a fact that new technologies, and specifically the Internet, are changing the daily lives of users.

Every day, we can find hundreds of new applications that change the way we learn, consume, buy and even sell.

The new applications and tools of the market, allow us to relate better with other people, share information and discuss certain topics quickly and safely, among other benefits.

In the corporate branch, innovative tools are utilized to provide useful information for decision making in companies or businesses.

This information must be analyzed by the company’s personnel with the help of optimal tools such as geomarketing, to make the best decisions for the business.

One of the advantages of today’s world is that we can customize our tastes and needs.

The information and location of potential customers, allows to individualize the experiences and specific needs of each one, and to obtain important data for the company.

The world of Geomarketing

One of the greatest technological innovations has been geomarketing. This marketing tool allows us to effectively analyze the situation of a particular company. This is done through the exact localization of customers, points of sale, branches and competition.

Geomarketing localizes on a digital or printed map, by means of symbols and personalized colors. This will allow companies to know a little more about consumers and potential customers.

The digital map will allow business owners, businesses or merchants, to analyze data by geographic region or specific physical location in depth.

Thanks to today’s digital technology, location data available in social networks and mobile devices can be obtained.

With the choice of “location” that some applications such as Facebook, Twitter or Instagram have developed, users are now more connected to their tastes, needs and specific places.

This way, corporations interested in approaching their customers, opt for tools such as geomarketing.

Every company must understand how the location of people who may be attracted by their products or services, can help them to increase their sales or subscriptions.

What information does Geomarketing bring to a company?

Geomarketing can contribute a lot of information to companies, such as:

● Localization of potential clients.

● Location of the competition.

● Which places have higher traffic during a specific time frame.

● Which places facilitate the sale of certain special or personalized products and services.

● The kind of people that might be interested in certain offers.

● Which places to avoid in order to reduce losses.

Conversions and Geomarketing

There are many actions such as conversions, which can be measured. Geomarketing can measure some specific data that are important to a company, such as subscriptions, purchases, interactions, behavior and sales.

Conversions consist of specific actions taken by users, which are measured and monitored, in order to evaluate the performance of a company, website or business.

With geomarketing, conversions can be increased, as it is possible to monitor and locate various data and user behavior.

Who can use Geomarketing?

The best qualified companies for the use of geomarketing are those that have greater access to location data. These include mobile phone companies and other mobile service providers.

However, geomarketing can be used by any type of business, since digital technology has made it affordable to implement this tool, even in small businesses.

What kind of customers can be accessed with Geomarketing?

● Local customers.

● Internet clients.

● Mobile device users.

● Social network users.

Geomarketing: a tool for personalization

With geomarketing a better characterization of consumers is possible. It personalizes the whole buying and selling experience between companies and clients and makes it closer.

This tool provides a lot of information about the needs and tastes of customers, which can be used by companies to satisfy them more effectively and timely.

This was something unthinkable a few years ago, but thanks to technology and geomarketing, we are presented with new opportunities for growth.

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Michel Jones
Michel Jones

Written by Michel Jones

Micheal Jones is renowned author and social media enthusiast,

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